2020 Year-end Marketing Report

Despite a wild ride during a global pandemic, the BBRSDA marketing program had an incredibly successful year. On the retail side, in spite of several pandemic-related retail promotion cancellations, we grew from 800 retail promotions in 2019 to 2200 in 2020- a 175% increase. The average “lift” experienced by our retail partners during our promotions grew from 34% in 2019 to 52% in 2020.

We deepened our relationships with marquee retailers such and established new relationships including our very first international promotion in Canada.

Although much of our early work plan development had to be fully revamped in April and May, the program was able to pivot to complete several exciting projects that piggybacked on the changes in the seafood marketing landscape. In response to the droves of new customers for wild seafood, a Salmon Cooking Guide website was developed to help make sure consumers had the best coaching and support to cook their Bristol Bay Sockeye Salmon. See below for the complete End-of-year Marketing Report.

Find complete EOY 2020 Report here.