BBRSDA
Five Year Strategic Plan: 2023-2027

2023-2027 BBRSDA Strategic Plan PDF

Core Mission

To maximize the value of the Bristol Bay fishery for our members.

The BBRSDA works to achieve this mission through strategies focused on marketing, quality, sustainability, and outreach. These BBRSDA program areas are inherently connected, and are presented here in no particular order. Projects that are carried out in each area support efforts of the others.

Marketing Program

Goal: Increase Demand

Objectives

  • Increase awareness and value of the Bristol Bay brand at consumer, retail, direct marketer, distributor and processor level.

  • Communicate results of program activities.

  • Collaborate and partner with industry stakeholders, retailers, and processors to leverage reach and build brand buy-in.

  • Market the pristine salmon habitat of Bristol Bay.

  • Continue to expand reach to international markets.

Quality Program

Goal: Maximize Quality and Value

Objectives

  • Encourage fleet-wide adoption of handling practices that result in high quality salmon at the point of harvest through the point of off-load.

  • Collaborate with processors, distributors and retailers to address quality issues throughout the chain of custody.

  • Support innovation and research to improve quality and value.

Sustainability Program

Goal: Protect and Preserve Our Fishery

Objectives

  • Protect the watershed’s critical fish habitat.

  • Collaborate with management and stakeholders on issues affecting sustainability.

  • Promote research that supports the goal of a sustainable fishery.

  • Maximize sustained yield and minimize foregone harvest.

  • Support reduction of adverse environmental impacts.

Outreach Program

Goal: Connect, Engage, and Inform

Objectives

  • Provide market information and insights.

  • Keep our members informed on current issues.

  • Maintain policies of transparency, accessibility, and inclusion in organization activities.

  • Provide educational and training opportunities to our members.

  • Collaborate with the fleet to tell the Bristol Bay story.

  • Encourage member and crew engagement through activities such as public meetings, newsletters, social media, surveys, etc.

  • Promote improvements to the Bristol Bay commercial fishing industry and infrastructure.

Governance & Finance Programs

Goal: Provide Responsible Oversight & Financial Management

Objectives

  • Improve board effectiveness through orientation of new board members and ongoing board training, recruitment, and education.

  • Leverage organizational resources to increase funding from external sources.

  • Support strategies to retain employees and provide for professional development.

  • Maintain effective and efficient systems for administrative and financial management.

  • Maintain an appropriate budget reserve. Periodically evaluate whether conditions warrant amending target reserve amount.

  • Foster a culture of efficiency.