Bristol Bay Sockeye Salmon - A Must-Have to Elevate Your Summer

Last week, the BBRSDA went live with a co-op Satellite Media Tour, a cost-effective way to amplify content throughout the nation. The segment secured 29 bookings and will garner more than 500M impressions.

The co-op SMT featured all of our key messaging, touching on the current harvest season and calling out the culinary, health and sustainability benefits of wild Bristol Bay sockeye, calling it “the star of the show when you’re entertaining this summer.” The set featured a beautiful display of Bristol Bay sockeye, including a whole filet as well as two summer-themed recipes (Sockeye Salmon Citrus Veggie Skewers and Balsamic Salad with Sockeye and Strawberries). Additionally, we provided b-roll showing the Bristol Bay region, wild sockeye on the grill and a direct look at the website including url to help drive traffic to our site. The host wrapped the segment by directing to bristolbaysockeye.org as well, for radio listeners.

You can take a look at some of the segments here and here.