Copper River and Bristol Bay Marketing Associations to Collaborate on Marketing Initiatives Throughout 2024

Copper River and Bristol Bay Marketing Associations to Collaborate on Marketing Initiatives Throughout 2024, Empowering Consumers to Choose Wild Alaska Salmon

ANCHORAGE, ALASKA, APRIL 30TH, 2024 — The Copper River Prince William Sound Regional Seafood Development Association (Copper River RSDA), alongside the Bristol Bay Regional Seafood Development Association (Bristol Bay RSDA), will launch a collaborative effort to spotlight the unique attributes of Wild Alaska Salmon throughout the summer of 2024.

Alongside retail partner trainings, both marketing associations will craft digital content on their websites and social media platforms to showcase the authentic tales of both fisheries and their salmon, emphasizing sustainability, fishing narratives, and environmental impact. The groups aim to increase overall knowledge of both Copper River and Bristol Bay wild salmon from boat to plate, ultimately empowering consumers to make the wild choice in a time when transparency, quality and simplicity are at the forefront of consumers’ decision making and cooking habits.

Lilani Dunn, executive director of the Bristol Bay RSDA, remarked, "With both regions’ fishing seasons, U.S. consumers, retailers, and restaurants have a wonderful opportunity to savor fresh Wild Alaska Salmon from early May through the summer months."

Christa Hoover, executive director of Copper River and Prince William Sound RSDA, added, "We are thrilled to join forces with another regional marketing group to inform and celebrate the exceptional qualities of wild Alaska Salmon."

Consumers can follow along with the collaboration on both RSDA’s consumer-facing social media accounts, newsletters, and websites (Copper River Salmon and Bristol Bay Sockeye).

About Bristol Bay Regional Seafood Development Association (BBRSDA): The Bristol Bay Regional Seafood Development Association is a fishermen-funded group with the mission to increase the value of the Bristol Bay fishery through education, quality outreach, and marketing. Learn more at bbrsda.com.

About Copper River/Prince William Sound Marketing Association: Copper River/Prince William Sound Marketing Association, a fishermen funded regional seafood development association, works for 560 commercial salmon fishermen of South-Central Alaska. The association works to build brand awareness and consumer preference for wild Copper River king, sockeye and coho as well as Prince William Sound sockeye, keta, and pink salmon. Learn more at copperrivermarketing.org

See the first post within this collaborative series on Instagram HERE.